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Bidvest and Bidcorp founder, Brian Joffe, will raise R2 billion when he lists his new investment company Long4Life on the JSE on Friday – 7 April, 2017.


Long4Life is set to invest in the lifestyle sector, and could also target the beauty, outdoor, restaurant, sport and retirement sectors, according to reports.

Long4Life said in a pre-listing statement on Friday that Joffe, who is chief executive of the new company, has invested R100 million of his down funds into the business.

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